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Alpro: Focus on product rather than ‘edgy’ marketing is key to ...
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Ali Hanan
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‘You can’t cheat the fundamentals’: Why Prime has been reduced to the ...
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The future of digital advertising: Four key trends shaping 2024

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John Lewis launches 2023 Christmas activity to drive ‘consideration to ...
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The UK’s Top 100 most effective marketers revealed
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Pepsi rebrands with new logo for first time in 14 years

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Fanta revamps logo with launch of first-ever global identity
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8 best sites to buy TikTok followers in 2023
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How eBay’s Love Island sponsorship changed the face of …
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Diet Coke returns to personalisation with new look cans

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Currys CEO says brand focus has led to ‘consistently improving ...
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Premier Inn owner hails brand marketing a ‘powerful tool’
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Mailchimp CMO: Marketers’ use of AI should be ‘second nature’
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12 reasons why Twitter’s rebrand to X is a mistake

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Cadbury grew brand value by almost half between 2022 and 2023
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Kenvue claims its ‘iconic brands’ drove success in the quarter
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Marketing Week
The best and worst Christmas ads: Marketing …
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Andrex’s marketing boss on 50 years with the puppy

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Aldi recreates Home Alone with Kevin the Carrot this Christmas
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‘A bet for the future’: Zero Sugar’s role in driving growth for Coca-Cola
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Festival of Marketing 2024: Insights from our partners
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Peperami brings back ‘Animal’ brand mascot after decade-long hiatus

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‘We will lose people’: Why Typhoo is ‘repurposing’ its brand to restart ...
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Why Coca-Cola is making a ‘unified’ global push behind the Sprite brand
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The State of Marketing Careers 2022
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‘Brand equity transfer’: EE launches ‘biggest’ brand refresh in a decade

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‘We’re not giving up brand equity’: The inside story of Nationwide’s ...
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How TUI’s marketing team ‘futureproofed’ the brand
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How Aldi reached millions to achieve social media fame

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McVitie’s: Investment in brand is crucial for remaining in ‘hearts and ...
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KFC on entering the ‘next chapter’ of its brand journey to reach ...
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Cancer Research UK on making Race for Life’s impact more ‘tangible’

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Dynamic pricing, personalisation, brand safety: 5 interesting stats to ...
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Nike CFO: Innovation is crucial to driving pricing power

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