Frozen meal delivery service Yelloh, formerly known as Schwan's, will be permanently parking its yellow trucks this fall, the company announced Monday. The frozen food brand, which has been in business for 72 years, will cease all operations in November, citing "insurmountable" business challenges and changes in consumer lifestyle.

Yelloh, formerly Schwan's, will make their final delivery on November 8, ceasing operations after over seven decades in business.

For 72 years, the iconic yellow truck from southwestern Minnesota delivered food to families across the country. That will end on Nov. 8.