Last year, Trader Joe’s rolled out nearly 500 seasonal holiday items. An army of YouTubers and influencers stand ready to review this year’s batch. Branded is a weekly column devoted to the intersection of marketing,

This year, Aldi has swapped its usual red box for a green one with holiday greenery illustrations, so you may need to look carefully to spot them. Once you do, be sure to snag a few boxes—they’re guaranteed to sell out fast!

Do you want a simple way to transform your basic popcorn into a festive fall treat? This Trader Joe's item allows you to make a comforting snack in minutes.