The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

Per the Securities and Exchange Commission, Barry Siegel shorted the sneaker and apparel brand’s stock twice, once while he ...

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

A$AP Rocky and Puma‘s partnership is quickly growing in the amount it’ll bear, and some of that fruit is beginning to look as ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

To celebrate the 40th anniversary of the iconic original Ghostbusters film, PUMA is set to launch two sneakers inspired by ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

Yesterday, on the set of the upcoming Darren Aronofsky thriller Caught Stealing, the actor was spotted in the Puma Easy Rider ...

The A$AP Rocky x PUMA Mostro 3D “Red” is set to drop on the same day as the rapper’s A$AP Rocky x PUMA Inhale OG sneakers, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI).