The carrier rose on a model of open seating and cheap domestic flights — a business plan that's less competitive now.
Southwest Airlines Thursday authorized $2.5 billion for stock buybacks to defeat a bid from activist shareholder hedge fund ...
The moves away from Southwest’s simple business model and quirky traditions come as airline management faces pressure from ...
Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...
Southwest Airlines raised its third-quarter revenue forecast on Thursday and detailed a host of changes to its business model ...
A shift away from open seating is expected to begin in the second half of next year, Southwest said. DALLAS — Southwest ...
On Southwest Airlines' Investor Day it revealed changes its flying experience. Here's whether you can still check two bags ...
It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...
Southwest Airlines on Thursday unveiled a slew of measures to turn around its struggling business, including partnerships, ...
In an attempt to boost profits, Southwest Airlines is adding premium and assigned seating and overnight flights.