Southwest Airlines executives have unveiled their vision for turning the carrier into an airline gives passengers assigned ...

It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...

On Southwest Airlines' Investor Day it revealed changes its flying experience. Here's whether you can still check two bags ...

The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...

Southwest Airlines Thursday authorized $2.5 billion for stock buybacks to defeat a bid from activist shareholder hedge fund ...

Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...

Southwest Airlines on Thursday unveiled a slew of measures to turn around its struggling business, including partnerships, ...

A shift away from open seating is expected to begin in the second half of next year, Southwest said. DALLAS — Southwest ...

Southwest Airlines executives on Sept. 26 unveiled their vision for Southwest 2.0, an carrier that for the first time will ...

Southwest has caved to pressure to change its long-standing low-cost playbook in favor of an airline that largely resembles ...

The budget travel pioneer is doing away with some hallmarks of the no-frills model that made it an industry icon, as it fends ...