Alongside these new high-end TVs, Amazon also announced its new Fire TV 4-Series, a more affordable set of 43-, 50- and 55-inch 4K LED tellies that are on sale for £279.99, £329.99 and £379.99 respectively as part of a similar introductory offer to their pricier counterparts.

Amazon is today introducing its latest Fire TV Omni TV series, and it’s the first to feature Mini LED backlighting for improved contrast, less blooming, and greater brightness than past models. The “Fire TV Omni Mini-LED Series” features up to 1,

Since launching Fire TV 10 years ago, we’ve been on a mission to make TVs more intelligent, accessible, and connected.

Amazon claims these TVs are the company's most advanced and powerful televisions to date. The Omni Mini-LED series uses QLED Mini-LED display technology with up to 1,400 nits of peak brightness and up to 1,

The Amazon Fire TV Omni Mini-LED is the best TV the brand has ever launched. It boasts a 55″ QLED Mini-LED display that supports 4K resolution, a refresh rate of up to 144Hz, and 1,400 nits of peak brightness with up to 1,