After seven illustrious decades of home delivering frozen foods to the hungry people of Minnesota and beyond, Schwan's is throwing in the towel.

Frozen meal delivery service Yelloh, formerly known as Schwan's, will be permanently parking its yellow trucks this fall, the company announced Monday. The frozen food brand, which has been in business for 72 years, will cease all operations in November, citing "insurmountable" business challenges and changes in consumer lifestyle.

Schwan's frozen food delivery service (which was rebranded as Yelloh) is shutting down after a couple of rough years following the Covid-19 pandemic.