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Southwest may need to change the perks that made customers loyal
The carrier rose on a model of open seating and cheap domestic flights — a business plan that's less competitive now.
Southwest Valley school board president resigns, criticizes district leaders
The governing board president said district leaders were slow to communicate with parents about school threats and an assault ...
Southwest Airlines plans for assigned seating to start in first half of 2026
Southwest Airlines plans to assign seats in the first half of 2026 in the many upcoming changes in an attempt to improve ...
Southwest Airlines says it will introduce assigned seats and premium perks in 2026
Southwest Airlines leaders say they will provide more details about their plan to change the airline and increase profits.
Southwest Airlines will begin selling assigned seats in 2025
The carrier said it expects to start selling tickets with seat assignments in the second half of 2025, with the first of ...
Southwest authorizes $2.5B stock buyback, announces changes for customers
Southwest Airlines Thursday authorized $2.5 billion for stock buybacks to defeat a bid from activist shareholder hedge fund ...
Big changes: Southwest Airlines elite status will soon be more important for frequent flyers
Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...
Southwest Airlines assigned seating: When it starts and who can get it
It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...
Don't want to drive from Memphis to Nashville? A new Southwest flight will take you there
Southwest Airlines has announced plans to offer nonstop service between Memphis International Airport and Nashville ...
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Southwest Airlines unveils major changes as budget airlines lose value
In an attempt to boost profits, Southwest Airlines is adding premium and assigned seating and overnight flights.