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Index Exchange Announces the Launch of Omnichannel …
Jan 24, 2024 · Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, has announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure.. Marketplaces, currently in limited beta testing, is designed to provide new opportunities within the programmatic ...
Smart AdServer Rebrands as Equativ - ExchangeWire.com
Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ.This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand.. Equativ will capitalise on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive ...
Bing Introduces AI-Powered Overviews; Microsoft to Pay …
Oct 2, 2024 · Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing Following Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews.
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PubNative and Applift Join Forces with Verve to Form Verve Group
May 5, 2020 · by ExchangeWire PressBox on 5th May 2020 in News. Today (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange, and Applift, a global mobile growth performance marketing expert, both ...
Last-Click to Data-Driven: Industry Reaction - ExchangeWire
Oct 6, 2021 · Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change.. The need to include smaller businesses. When advertisers are overly focused on the end results through attribution systems such as last click ...
Tappx reports 97% Increase in Annual Revenue - ExchangeWire.com
Feb 21, 2022 · Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT, and desktop, is thrilled to reveal 97% year-on-year revenue growth for the year ending 31st December 2021. This growth trajectory reflects the company’s successful pivot to offer only exclusive and direct advertising inventory, without any intermediaries.
Link Between Attention & Drivers of Brand Outcomes Revealed in …
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was conducted with Lumen Research and Brand Metrics.. The study, titled, What do 9,000 brand lift studies teach us ...